Vegan food company GoMacro has announced a partnership with Grammy nominated singer/songwriter Ellie Goulding, which includes new product development, international brand promotion, and customer sweepstakes.

The brand will also release a co-created Ellie Goulding MacroBar flavour, with a portion of sales going towards the homeless. Goulding commented 'MacroBars are my go-to snack after a workout and when I'm on tour. I love the taste and how they keep me satisfied for hours. I am excited to begin my partnership with a brand that shares my values of healthy living and giving back'.